Appendix

References

Abigail, P. (May 15, 2012) How sponsorship deals benefit large companies. Retrieved 20 November 2012 from http://www.businessrevieweurope.eu/marketing/mobile-marketing/how-sponsorship-deals-benefit-large-companies

Alvin. (May 31, 2012) Ciudades Paralelas Hotel – Hotel Maids. Retrieved 19 November 2012 from http://blog.omy.sg/alvinology/2012/05/31/singapore-arts-festival-2012-ciudades-paralelas-parallel-cities-hotel-%E2%80%93-hotel-maids/  

Ashley (October 6, 2011) Korea Festival 2011 in Singapore. Retrieved 20 November 2012 from http://x-clusive.sg/2011/10/06/korea-festival-2011-in-singapore/

Café Camano. (n.d.) About Camano Island Coffee. Retrieved 19 November 2012 from http://cafecamano.com/content.php?CategoryID=41

Korean Association Singapore. (n.d.) Embassay of Korea. Retrieved 20 November 2012 from http://www.koreansingapore.org/cgi/board/bbs/board.php?bo_table=notice_list&wr_id=301

The Embassy of the Republic of Korea in Singapore. (2012) Korea Festival 2012. Retrieved 20 November 2012 from http://www.boomkorea.net/kf2012/KF2012.pdf

Pictures

Overall view of the event

A booth selling K-pop cds

(Left) A booth selling Camano Island Coffee. (Right) I am happy to be at the Korea Street Fair "Singapore Style"! 

A photo with the organizer, Boyi