Hotel Ibis - Event marketing strategy

The hotel that I have chosen to represent is Ibis Hotel. I chose this hotel as Ibis Hotel has previously hosted a Singapore Arts Festival 2012 event that showed the hotel’s flexibility when it comes to hosting events. Furthermore, it is a budget hotel, which means that the use of the hotel would not cost as much as higher-end hotels.

Ibis Hotel Novena hosted a very unique event that was an eye-opener to many. It was called the “Ciudades Paralelas (Parallel cities) Hotel – Hotel Maids” and it was part of the Singapore Arts Festival 2012, that took place between 18 May and 2 June. Visitors will visit 5 different hotel rooms in Ibis Hotel Novena, each room will have a projector which each shows the real life of different housekeeping staff from all over the world.

The hotel participated very enthusiastically. They decorated their rooms in different themes according to what is being screened in the projector. For example, one room had a beach theme and was filled with sand, bottles of beer and even children toys. That room portrayed the life of a male housekeeper and his family. 

Furthermore, there were writings on the windows and mirrors which told the story of the housekeeper. On top of that, visitors were also treated to a mini guided tour around the hotel by the male housekeeper himself.

Popular bloggers, such as Alvinology, have also been invited to publicize this event. I find that this is a clever idea as the readers of his blog are mostly adults, who may be interested in this event and gain a different perspective of life through this event.