Programming

The whole festival lasted for about 2 months and I feel that this length of time is perfect. The various events are spread out comfortably and there is seldom overlapping. For example, the Korean Flounder Festival was held between 5^th to 18^th October while the Korean Food Fair @ Cold Storage was held on 24^th October. 

Both events cater to the same target market – Korean food fans. By placing them on separate dates ensures that the fans are able to visit both events, leading to higher total footfall.

Although there have been cooking lessons previously, this year’s is different as it features different types of food. The Korea Festival 2011’s main feature is Kimchi while Korea Festival 2012’s main feature is Flounder.

Café Camano is a new brand in Singapore’s coffee market and it being the top 1% coffee, many people will surely be enticed to visit the event to take a look at the coffee products.

By bringing in many different and unique programs, the Korea Street Fair “Singapore Style” is able to reach the demand of the visitors, ranging from coffee lovers to K-pop fans.

Furthermore, two key segments that sparked off the Korea Festival 2012 were the performance by Skarf and the Korean Film Festival. These two segments were important as they featured famous Korean stars like Skarf and Han Ga-In. Many fans of the Korean music and movie visited the events to support their favorite stars. The Korea Embassy of Singapore have successfully managed to meet the rising demands of Korean fans and as such, they were able to attract a good amount of people, leading to the success of the event.