Promotion

Facebook is one of their promotional and advertising tools for both years. The Korea Embassy of Singapore uses their Facebook account to connect to visitors by posting photos, giving updates about the event and also by answering their enquiries in an efficient manner. The reason for using Facebook is because it is a free social networking site that connects people from all across the world and it is proven to be useful. 

Another promotional tool is actually The Business Times. The launch of the Korea Festival 2012 was posted in the newspapers and this has definitely created more business opportunities for them. For example, the newspaper reports are able to give the Korea Festival 2012 publicity. This may attract future partners who wish to collaborate with Korea Festival 2013 if this year’s event is successful.

After talking to one of the staff at the Korea Street Fair “Singapore Style”, I found out that the products sold are cheaper than retail prices, making it a very attractive offer for people to come and buy.