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It includes the Korea Street Fair “Singapore Style” that took place at I12 Katong between 5th and 11th November 2012. Other events are the Korean Flounder Festival; A Teardrop: Ceramics Artworks Fundraising Charity event, Korean Film Festival and much more.

The activities held fulfills the objectives of Korea Festival 2012 to improve relations between Koreans and Singaporeans as both parties get to know each other better as they participated in this festival.

The programs for Korea Festival 2011 and 2012 are more or less similar. It both include the arts, food, film festivals and also features K-pop acts. However, what is included in these programs vary and this attracted a different crowd.

Korea Street Fair “Singapore Style”

This event is a place for visitors to bond with their friends and family while taking a look at the booths and what they have to offer, such as games. It is also where visitors can learn more about Korea, its language and culture. This can be done through the activities like the Goldenbell Challenge and the Korean Language Speech Contest.

There were also a variety of activities to suit everyone's needs, such as dance performances, cooking lessons and Korean drum performances.

After speaking with the organizer, she mentioned that they aimed to target residents for this event since they held it in a residential area. I feel that these programs lined up cater very much to the target markets’ needs – which are related to their lifestyle. Residents usually visit shopping malls with their friends or family and thus, their needs are most likely to bond and find out more about the Korean culture.

A Teardrop: Ceramics Artworks Fundraising Charity event

This is one of the events in the Korea Festival 2012 that features arts and it is different from such events conducted last year. This is a hands-on activity, whereby visitors have the opportunity to paint on ceramics prior to the charity event. These ceramics may be displayed or be on sale during the actual event. This is very different from last year’s as there were not events fully dedicated to hands-on activities.